Thanx Media, Author at Thanx Media

The New Face of Business & Winning the Millennial B2B Buyer

Thanx Media — Thu, 24 Aug 2017 14:36:50 +0000

Millennials already play a key role in B2B purchasing processes at their companies. According to the study “The Next Generation of B2B: How the Millennial Buyer is Changing B2B Sales & Marketing,” 73% of Millennials are already involved in overall decision-making processes; those responsibilities will only continue to increase as Millennials become more experienced players. By 2025, Millennials […]

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Email Re-Marketing: Conquering the Cart Abandonment Challenge

Thanx Media — Mon, 21 Aug 2017 14:33:05 +0000

Eighty-eight percent (88%) of online consumers abandon items in shopping carts, according to research by Forrester. This mess of almost-shoppers results in $18 billion of lost revenue annually. How does a company even begin to wade through the chaos of all those abandoned carts and turn any into sales? By learning why shoppers abandon their […]

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E-commerce Challenges for B2B and B2C Firms

Thanx Media — Thu, 17 Aug 2017 14:30:55 +0000

The channel shift to online for B2B buyers shows no signs of slowing down; in fact many would say that the convergence of B2B & B2C e-commerce is here. B2C and B2B Firms Face Overlapping Challenges A recent Aberdeen survey of the e-commerce activities of both B2B and B2C firms reveals many overlaps among the roadblocks impacting […]

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Part 4 | Long-term B2B Success Starts With the Fundamentals

Thanx Media — Thu, 10 Aug 2017 14:14:39 +0000

We hope you’ve enjoyed our series inspired by the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Parts I-III covered: Optimizing the B2B Experience to Meet B2C Expectations Overcoming B2B E-commerce Channel Conflict Source B2B E-commerce Talent Creatively In this final Part IV of the series, we’re going to wrap up with a summary of […]

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Part 3 | Source B2B E-Commerce Talent Creatively

Thanx Media — Mon, 07 Aug 2017 16:02:44 +0000

Welcome back to Part III of our series discussing the three key issues highlighted in the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Now that we’ve talked about the importance of optimizing the B2B customer experience and reviewed some tips on how to overcome channel conflict between e-commerce and direct sales, it’s time to talk about […]

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Part 2 | Overcoming B2B E-Commerce Channel Conflict

Thanx Media — Thu, 03 Aug 2017 16:15:10 +0000

Welcome to Part II of our four-part series on Optimizing the B2B Experience to Meet B2C Expectations. In this series we are looking closely at three key issues identified in the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Today we’ll talk about the potential for conflict between direct sales and e-commerce for B2B organizations. […]

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Part 1 | Optimizing the B2B Experience to Meet B2C Expectations

Thanx Media — Mon, 31 Jul 2017 16:15:32 +0000

In the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking,” Andy Hoar does a great job of outlining the current challenges faced by B2B e-commerce organizations. Largely driven by the growing influence of the millennial generation, the Forrester report outlines three key issues facing B2B organizations: B2B buyers are growing increasingly impatient with suppliers that don’t […]

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