B2B Archives - Thanx Media https://www.thethanxmedia.com/tag/b2b/ Delivering the right mix of technology and services Mon, 01 Jul 2019 15:06:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.thethanxmedia.com/wp-content/uploads/2017/03/cropped-x-logo-square-32x32.png B2B Archives - Thanx Media https://www.thethanxmedia.com/tag/b2b/ 32 32 The New Face of Business & Winning the Millennial B2B Buyer https://www.thethanxmedia.com/the-new-face-of-business-winning-the-millennial-b2b-buyer/ https://www.thethanxmedia.com/the-new-face-of-business-winning-the-millennial-b2b-buyer/#respond Thu, 24 Aug 2017 14:36:50 +0000 http://txmedia.wpengine.com/?p=1722 Millennials already play a key role in B2B purchasing processes at their companies. According to the study “The Next Generation of B2B: How the Millennial Buyer is Changing B2B Sales & Marketing,” 73% of Millennials are already involved in overall decision-making processes; those responsibilities will only continue to increase as Millennials become more experienced players. By 2025, Millennials […]

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]]> https://www.thethanxmedia.com/the-new-face-of-business-winning-the-millennial-b2b-buyer/feed/ 0 E-commerce Challenges for B2B and B2C Firms https://www.thethanxmedia.com/e-commerce-challenges-for-b2b-and-b2c-firms/ https://www.thethanxmedia.com/e-commerce-challenges-for-b2b-and-b2c-firms/#respond Thu, 17 Aug 2017 14:30:55 +0000 http://txmedia.wpengine.com/?p=1720 The channel shift to online for B2B buyers shows no signs of slowing down; in fact many would say that the convergence of B2B & B2C e-commerce is here. B2C and B2B Firms Face Overlapping Challenges A recent Aberdeen survey of the e-commerce activities of both B2B and B2C firms reveals many overlaps among the roadblocks impacting […]

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]]> https://www.thethanxmedia.com/e-commerce-challenges-for-b2b-and-b2c-firms/feed/ 0 Part 4 | Long-term B2B Success Starts With the Fundamentals https://www.thethanxmedia.com/part-4-long-term-b2b-success-starts-with-the-fundamentals/ https://www.thethanxmedia.com/part-4-long-term-b2b-success-starts-with-the-fundamentals/#respond Thu, 10 Aug 2017 14:14:39 +0000 http://txmedia.wpengine.com/?p=1718 We hope you’ve enjoyed our series inspired by the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Parts I-III covered: Optimizing the B2B Experience to Meet B2C Expectations  Overcoming B2B E-commerce Channel Conflict Source B2B E-commerce Talent Creatively In this final Part IV of the series, we’re going to wrap up with a summary of […]

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]]> https://www.thethanxmedia.com/part-4-long-term-b2b-success-starts-with-the-fundamentals/feed/ 0 Part 3 | Source B2B E-Commerce Talent Creatively https://www.thethanxmedia.com/unfinished-part-3-source-b2b-e-commerce-talent-creatively/ https://www.thethanxmedia.com/unfinished-part-3-source-b2b-e-commerce-talent-creatively/#respond Mon, 07 Aug 2017 16:02:44 +0000 http://txmedia.wpengine.com/?p=1712 Welcome back to Part III of our series discussing the three key issues highlighted in the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Now that we’ve talked about the importance of optimizing the B2B customer experience and reviewed some tips on how to overcome channel conflict between e-commerce and direct sales, it’s time to talk about […]

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]]> https://www.thethanxmedia.com/unfinished-part-3-source-b2b-e-commerce-talent-creatively/feed/ 0 Part 2 | Overcoming B2B E-Commerce Channel Conflict https://www.thethanxmedia.com/part-2-overcoming-b2b-e-commerce-channel-conflict/ https://www.thethanxmedia.com/part-2-overcoming-b2b-e-commerce-channel-conflict/#respond Thu, 03 Aug 2017 16:15:10 +0000 http://txmedia.wpengine.com/?p=1711 Welcome to Part II of our four-part series on Optimizing the B2B Experience to Meet B2C Expectations. In this series we are looking closely at three key issues identified in the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Today we’ll talk about the potential for conflict between direct sales and e-commerce for B2B organizations. […]

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]]> https://www.thethanxmedia.com/part-2-overcoming-b2b-e-commerce-channel-conflict/feed/ 0 Part 1 | Optimizing the B2B Experience to Meet B2C Expectations https://www.thethanxmedia.com/optimizing-the-b2b-experience-to-meet-b2c-expectations/ https://www.thethanxmedia.com/optimizing-the-b2b-experience-to-meet-b2c-expectations/#respond Mon, 31 Jul 2017 16:15:32 +0000 http://txmedia.wpengine.com/?p=1710 In the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking,” Andy Hoar does a great job of outlining the current challenges faced by B2B e-commerce organizations. Largely driven by the growing influence of the millennial generation, the Forrester report outlines three key issues facing B2B organizations: B2B buyers are growing increasingly impatient with suppliers that don’t […]

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]]> https://www.thethanxmedia.com/optimizing-the-b2b-experience-to-meet-b2c-expectations/feed/ 0 5 Ways Customer Experience Impacts the B2B Bottom Line https://www.thethanxmedia.com/5-ways-customer-experience-impacts-the-b2b-bottom-line/ https://www.thethanxmedia.com/5-ways-customer-experience-impacts-the-b2b-bottom-line/#respond Mon, 24 Jul 2017 16:15:20 +0000 http://txmedia.wpengine.com/?p=1708 B2B companies are seeing the impact of happy online customers—repeat web business has been key to growing sales. For example, industrial supply giant Grainger has found that an easy, well-designed online shopping experience can triple sales by existing customers. A Gartner survey confirms that “Customer Experience is the New Battlefield.” Eighty-nine percent (89%) of companies […]

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]]> https://www.thethanxmedia.com/5-ways-customer-experience-impacts-the-b2b-bottom-line/feed/ 0 Are B2B Buyers and B2C Shoppers Different? https://www.thethanxmedia.com/are-b2b-buyers-and-b2c-shoppers-different/ https://www.thethanxmedia.com/are-b2b-buyers-and-b2c-shoppers-different/#respond Thu, 27 Apr 2017 12:25:11 +0000 http://txmedia.wpengine.com/?p=1691 The blurring line between B2B and B2C buying continues to be one of the most popular topics in e-commerce. When we know that B2B consumers have begun to expect a B2C-like experience online, should we just use one model? Not quite. A B2B buyer is not the average online shopper looking for the best deal […]

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