e-commerce Archives - Thanx Media https://www.thethanxmedia.com/tag/e-commerce/ Delivering the right mix of technology and services Mon, 01 Jul 2019 15:18:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.thethanxmedia.com/wp-content/uploads/2017/03/cropped-x-logo-square-32x32.png e-commerce Archives - Thanx Media https://www.thethanxmedia.com/tag/e-commerce/ 32 32 Referral Marketing Part III: How Tech Helps with the When & Where https://www.thethanxmedia.com/elements-of-e-commerce-part-ii-referral-marketing/ https://www.thethanxmedia.com/elements-of-e-commerce-part-ii-referral-marketing/#respond Mon, 16 Oct 2017 19:22:31 +0000 http://txmedia.wpengine.com/?p=1789 Thanks for coming back for Part III of our Referral Marketing talks. In Part I we looked at what referral marketing is and why it is important. In Part II we went through content and incentive ideas to get your customers talking. Now we’re going to look at how to run your program with technology […]

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]]> https://www.thethanxmedia.com/elements-of-e-commerce-part-ii-referral-marketing/feed/ 0 Elements of E-Commerce | Referral Marketing: Part 1 https://www.thethanxmedia.com/elements-of-e-commerce-referral-marketing/ https://www.thethanxmedia.com/elements-of-e-commerce-referral-marketing/#respond Thu, 28 Sep 2017 17:51:15 +0000 http://txmedia.wpengine.com/?p=1788 Welcome to Thanx Media’s “Elements of E-Commerce” blog series. Follow along as we wade through the nuts and bolts of e-commerce technologies that you need to know. What is Referral Marketing? Friends don’t let friends buy junk. Referral marketing looks to that trust—it asks your customers to spread the word about your company and products. […]

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]]> https://www.thethanxmedia.com/elements-of-e-commerce-referral-marketing/feed/ 0 E-commerce Data Analytics: Do You Know What You’re Looking For? https://www.thethanxmedia.com/e-commerce-data-analytics-do-you-know-what-youre-looking-for/ https://www.thethanxmedia.com/e-commerce-data-analytics-do-you-know-what-youre-looking-for/#respond Thu, 31 Aug 2017 01:22:35 +0000 http://txmedia.wpengine.com/?p=1728 Data analysis is becoming the center of successful and targeted e-commerce. Customers using websites, email and social media platforms give B2B and B2C e-retailers more information than was ever available for in-person sales. There is a way to use this data to strengthen focus on the strongest markets—for example, using predictive analysis tools Dell was […]

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]]> https://www.thethanxmedia.com/e-commerce-data-analytics-do-you-know-what-youre-looking-for/feed/ 0 E-commerce Challenges for B2B and B2C Firms https://www.thethanxmedia.com/e-commerce-challenges-for-b2b-and-b2c-firms/ https://www.thethanxmedia.com/e-commerce-challenges-for-b2b-and-b2c-firms/#respond Thu, 17 Aug 2017 14:30:55 +0000 http://txmedia.wpengine.com/?p=1720 The channel shift to online for B2B buyers shows no signs of slowing down; in fact many would say that the convergence of B2B & B2C e-commerce is here. B2C and B2B Firms Face Overlapping Challenges A recent Aberdeen survey of the e-commerce activities of both B2B and B2C firms reveals many overlaps among the roadblocks impacting […]

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]]> https://www.thethanxmedia.com/e-commerce-challenges-for-b2b-and-b2c-firms/feed/ 0 Part 3 | Source B2B E-Commerce Talent Creatively https://www.thethanxmedia.com/unfinished-part-3-source-b2b-e-commerce-talent-creatively/ https://www.thethanxmedia.com/unfinished-part-3-source-b2b-e-commerce-talent-creatively/#respond Mon, 07 Aug 2017 16:02:44 +0000 http://txmedia.wpengine.com/?p=1712 Welcome back to Part III of our series discussing the three key issues highlighted in the Forrester report “B2B E-commerce: A Trillion Dollars For the Taking”. Now that we’ve talked about the importance of optimizing the B2B customer experience and reviewed some tips on how to overcome channel conflict between e-commerce and direct sales, it’s time to talk about […]

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]]> https://www.thethanxmedia.com/unfinished-part-3-source-b2b-e-commerce-talent-creatively/feed/ 0 5 Tips to Find and Win the Micro-Moments https://www.thethanxmedia.com/5-tips-to-find-and-win-the-micro-moments/ https://www.thethanxmedia.com/5-tips-to-find-and-win-the-micro-moments/#respond Mon, 03 Jul 2017 23:42:00 +0000 http://txmedia.wpengine.com/?p=1702 Micro-moments are critical touch-points in today’s customer journey—they are the moments when a consumer with a smart phone thinks: I need to go somewhere, I need to get something, I need to know the answer to this question right now. Every time someone picks up their phone, there is an opportunity for your company to […]

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]]> https://www.thethanxmedia.com/5-tips-to-find-and-win-the-micro-moments/feed/ 0 Considering a New E-Commerce Platform? 5 Must-Ask Questions https://www.thethanxmedia.com/considering-a-new-e-commerce-platform-5-must-ask-questions/ https://www.thethanxmedia.com/considering-a-new-e-commerce-platform-5-must-ask-questions/#respond Mon, 26 Jun 2017 23:40:20 +0000 http://txmedia.wpengine.com/?p=1701 Buyer expectations include a unified customer experience across all channels and devices; if your current e-commerce platform isn’t meeting customer needs, it’s time to take a hard look at the topic of re-platforming. But a shiny new platform won’t be shiny for long if you haven’t thought about your long-term vision, priorities and existing and future […]

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]]> https://www.thethanxmedia.com/considering-a-new-e-commerce-platform-5-must-ask-questions/feed/ 0 Four Question Quiz: Are You Keeping Up with the Right E-Commerce Platform? https://www.thethanxmedia.com/four-question-quiz-are-you-keeping-up-with-the-right-e-commerce-platform/ https://www.thethanxmedia.com/four-question-quiz-are-you-keeping-up-with-the-right-e-commerce-platform/#respond Tue, 20 Jun 2017 20:55:23 +0000 http://txmedia.wpengine.com/?p=1693 We all know that sales have shifted from in-store to online purchasing. Shopper expectations now include high-functioning websites: they want to easily find product information, they don’t want to waste time browsing products that aren’t relevant, and they especially want to buy when they are ready to buy—that means they better be able to buy […]

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]]> https://www.thethanxmedia.com/four-question-quiz-are-you-keeping-up-with-the-right-e-commerce-platform/feed/ 0 Are B2B Buyers and B2C Shoppers Different? https://www.thethanxmedia.com/are-b2b-buyers-and-b2c-shoppers-different/ https://www.thethanxmedia.com/are-b2b-buyers-and-b2c-shoppers-different/#respond Thu, 27 Apr 2017 12:25:11 +0000 http://txmedia.wpengine.com/?p=1691 The blurring line between B2B and B2C buying continues to be one of the most popular topics in e-commerce. When we know that B2B consumers have begun to expect a B2C-like experience online, should we just use one model? Not quite. A B2B buyer is not the average online shopper looking for the best deal […]

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